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Hi! My name is Leova Terte and I am currently studying Bachelor of Business in Marketing. For one of our assignments, we have been given an exciting task to blog regularly about social media marketing related activities. Social media is becoming one of the most vital aspects of digital marketing. It has been proven that social media marketing is effective in several business situations and for wide-ranging marketing objectives. Thus, this is a good opportunity for me to learn how and why marketers use certain platforms to achieve a desired goal, how to use different metrics and interpret it. Furthermore, this will give me an opportunity to participate in critical thinking and discussion around the body of knowledge that will shape the basis of lifelong learning.