LinkedInβs new Dynamic Ads enable marketers to engage more with their audience by using a personalised ad that shows the memberβs profile details such as their name, profile picture, company and job title. This personalised experience can encourage users to pay attention to the ad itself – Something that a standard display ad cannot do.
By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly-targeted messages, introducing and familiarising our business with our audience. This has resulted in higher engagement and an increase in conversion rates. β Tom Metcalfe, Senior Lead Gen Executive, In Touch Networks
Dynamic Ads are available in different formats
Job Ads – focuses on creating engagement and drives traffic to active jobs amongst potential applicants. LinkedIn is a great platform to connect with new potential recruits.
Follower Ads – aims to obtain more followers for your Showcase Page or Company Page. Increasing followers can lead to greater organic reach and help marketers to nurture relationships with their followers.
Spotlight Ads – are designed to showcase product, service, insights and valuable content with their target audience. By clicking on marketerβs spotlight ads, LinkedIn users can instantly go to the marketerβs website or landing page.
LinkedInβs Dynamic ads may not be for everybody, but they are effective when it comes to achieving the specific reasons weβve discussed above. Whether you are a marketer who wants to attract the right candidates for a specific job position or showcase your companyβs products or service, the personalised ad content can create an unforgettable experience with the people that matter most to your business.
Have you ever used LinkedInβs Dynamic Ad campaigns? Share your opinion and let Digital World know by commenting down below. See you on my next BlogTweet
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