Firms are always attracted by an advanced technology that promises to transform the way they do business. These promises could improve customer support, increase brand awareness, more sales, growth and so on.
Messenger bots are highly beneficial to businesses and is equipped to do all kinds of tasks mentioned above. According to a survey performed by Oracle, 80% of businesses plan to use chatbox by 2020.
What is Facebook Chatbot?
A chat bot is a computer programmed that uses artificial intelligence to help companies communicate with customers. Facebook messenger bots can understand question, provide an automated response and solve simple issues immediately leveraging Natural Language Processing (NPL).
Today, chatbots can respond with texts, audio, video, images and GIFβs – In fact, you may have experienced bots in Facebook messenger app before without even realising it!
According to Statistica, Facebook messenger is the most popular messaging apps in the world, with 1.3 billion active users
Why Your Business Needs Facebook Messenger Bots
Improve Customer Support
One of the best quality of chatbot is its customer service. If youβre a large brand that gets a lot of the same questions on a regular basis, setting up a Facebook messenger bot is a great way to field some of those questions and save time and money on customer support.
Qantas chatbot is a great example for this. Rather than having a customer service team to help people 24/7, you can use a chatbot to answer customerβs questions whether itβs about changing their flight, or how much weight can they have on their checked baggage.
Streamline Product Purchases
Chatbots are designed to help increase your sales. For instance, Pizza hut made it easier for customers to easily order pizza for delivery using the Facebook messenger chatbot.
Build Brand Awareness
UNICEF USA is the perfect example for building brand awareness. You can customize a greeting message when someone interacts with your bot on messenger for the first time. This is just one of the many ways that bots can be used to inform your audience about what your organisation do, who you are and collect information on what your audience may care about.
Overall, Facebook messenger chatbot is a cost – efficient way to spread customer support and marketing automation. If you are looking for a way to increase your sales and get your products or service out there, integrating a Facebook messenger bot may be a good idea for your business.
What do you think? Do you use Facebook Messenger chatbots for your business? Share your thoughts in the comments below!Tweet
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