Memes today are widely known in the social media world. As more people progressively contribute their time online, memes have become the tool for facilitating humour and communication.
This internet fad is becoming more common for Brands and Entrepreneurs to build their brand awareness and engagement. Memes are relatable, cheap and easy to promote. When done correctly, meme marketing can be an asset to your social media marketing strategy.
Lets take a look at some brands who are using Meme Marketing in the right way
Netflix
Netflix knows how to keep the social media game running as itβs no surprise that they have always engaged with their followers on social media. Whether its a variation of a trend, a photo that has gone viral or an original meme format, you name it. ITβS THERE.
Since the movie, Bird Box was released on Netflix on December 2018, memes from the film started popping up on social media and as a result, the movie obtained more than 70 million views within 24 hours. Ultimately, Netflix has done a good job in creating an online persona that resonates among the millennials and gets them to engage with their content.
Gucci
Luxury fashion brand, Gucci embraced the meme trend in early 2017. Their campaign #TFWGucci promotes their collection of Le MarchΓ© des Merveilles wristwatches and features them in various meme formation on Instagram.
Gucci has managed to accomplish that balance of combining traditional approach with modern-day adaptations by recreating their brand using humour, appealing images and language that their new target audiences are using.
How to start using/creating memes to market your brand
Know your Target Market
When creating your marketing memes, it is essential to know your target market and create something that facilitates their interest. For instance, if you are targeting college students, memes that jokes about never finding a parking spot on campus will catch their attention and make them feel like you can relate to them.
Know your Trends
Whether you are using an existing meme or creating your own, it is essential to know what’s popular and what’s not. You should avoid using memes that have been popular for ages. Instead, pay attention to the current events and make sure that your timing is right when it comes to uploading your memes on social media.
Post Consistently
Being consistent with your post will keep your audience engaged at all times. Developing a template which showcases various relatable and relevant contents will generate interest in your brand.
Overall, memes can be a strong marketing tool that can definitely grab the attention of many social media users and increase your branding effort.
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Insightful and intellectual approach to the meme game. Good to learn there’s more to it than mere amusement purposes. π―
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