Social media is always moving at a fast-paced, with a constant stream of content competing for peopleβs attention. Your target audience will engage with a compelling post when you upload it exactly when they are more likely to see it. Hence, scheduling your social media posts can help you get better results and improve brand engagement.
Lets take a look at the benefits of scheduling your posts
1. Maintain Consistency – Whether you upload your content twice or once per week, it is critical for your company to follow a schedule. When your posting schedule isnβt consistent, it can confuse your audience. This is why designing a systematic strategy can help create a better customer experience, build reputation and generate brand trust.
2. Become more efficient – Research conducted at Stanford University found that multitasking reduces oneβs productivity. By scheduling your posts, you can work productively and focus on other things such as interacting more with your audience.
3. Content ready ahead of time – One of the biggest benefit of scheduling your posts is that it allows you to save time. Schedule a weekβs worth of posts in advance and drop trending content into your schedule as it arises.
Best Time to Post
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Compiled Research: Sprout Social, CoSchedule, Post Planner and Buffer.
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The Bottom Line is….
Although there are many information that recommend the ββbest time to postββ on social media, there isnβt a set of universal best times to upload your content. This is because each companies has their own distinctive audience. Prior to scheduling your post, it is important to keep in mind the kind of industry you are in, where are your audience based and when are your followers online. So instead of the worldwide best times to post, look for your own best times to post.
One way to find out your best time to upload your content on social media is to upload when many of your followers are online, as there is a higher chance of them seeing and engaging with your content. This data can be found in your Facebook Page Insights under the βPostsβ tab.
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@Leovaterte you have no idea how informative this is. Wow!! I commend you for the research you put in.
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Thank you for sharing your opinion, I appreciate your feedback
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Hi Leova, thank you for the great article. I agree that there are no universal best times to upload your content. It’s still up to us to find our best time to post and whatever works for us. It is still interesting to know about scheduling social media posts and their benefits.
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Thank you Anh, and yes definitely. Scheduling content or any other posts can really do make a big difference
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